Hudson Chesapeake Ltd

 

 

445 Park Ave., 9th fl New York, NY 10022 * 646 383 7600 * info@HudsonChesapeake.com

Zenda Snyder - Retail Specialist

 

Zenda Snyder is a strategic and creative force supporting retailers and manufacturers, helping them define their products and brands to maximize market share. Her expertise includes visual merchandising, store planning, fixture design, and marketing strategy. Zenda's accomplished career ranges from major specialty brands to department stores and new business start-ups. Her professional achievements include branding, marketing strategy, store planning and design, and visual merchandising.

 

Prior to Hudson Chesapeake, Zenda co-founded Look Inc., and innovative fixturing company offering contemporary retail fixtures for clients such as Saks Fifth Avenue, Burdines, Macy's, and Dayton Hudson. Previously, she was Vice President of Fitch, a multidisciplinary design firm, where she directed a brand identity team developing creative design solutions for retailers and manufacturers such as London Fog, Reebok, Whistler, and JBL. Zenda moved to Fitch after serving as the Director of 900 stores for Lerner, New York, a division of The Limited, Inc., where she was instrumental in all aspects of brand identity, imaging strategy, and responsible for the $1.2 billion business.

 

Zenda started her career as a conceptual designer for Burdines, creating promotional shop concepts and presentation strategies for the entire chain.